Matt Lauer just interviewed Barbara Corcoran, “Today Show’s real estate guru”. I was typing as I listened- I doubt the interview is online. I’ll let folks comment (or not) and then chime in later.

  1. Under-price your home 10-15% compared to the rest of the market.
  2. Get rid of clutter.
  3. Take pictures on a sunny day (she doesn’t live in Portland). Lauer adds no Photoshop to make it what it isn’t.
  4. Hire a top “killer broker.” Twenty percent of agents do 80% of the business.
  5. Pick the right town.
  6. Buy a house with character.
  7. Buy a brick or white house. Says that surveys show they are preference
  8. Buy in the middle of the price range.