Is the Internet killing print media ads for real estate? In my opinion, yes. Of course there are exceptions (some open houses do sell houses) but I think print ads are becoming less and less effective while still being very expensive. When we run open house ads in the Oregonian, we’re limited to about 4 lines. The number of enquires we get in a year that we can track probably can be counted on two hands.
In an effort to draw some attention to a higher priced listing, we ran a quarter page ad in California paper on the cover of the local Sunday real estate section- I can’t track a single contact through it.
Using Internet based marketing, I can track where the contacts come from, show the seller statistics about the viewings and consider the best time/dollar investment to marketing the home.
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