I don’t know what to make of the “who we are” section. Especially since the very next line states that a large portion of the population works for nonprofits.
Power Singles – High-income urban singles. Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.
Corporate Climbers – High-income, high-expense urban singles. Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.
Stable Nuclears – Higher-income urban family. Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.