This was the post that I sat until until the property was officially listed.
what percentage of your estimated commission amount would you say a seller should be able to count on being used to market the his or her home…
It is an interesting question but I don’t think there is a way to answer it in a commission based model. Every Realtor is different. Let’s look at fliers. The first question you have to answer is, “are fliers a part of the Realtor’s service?” Nothing says there has to be a flier box on the sign post. If there is, there is no guarantee that there is a flier in it.
The minimal standard for a flier would be black and white on light weight paper. We use a color wax printer on a heavy grade glossy paper- the color does not run if (when) they get damp and the paper doesn’t shred.
This is the flier that was in the flier box when we first visited the property. It is a scan of the print flier. It was black and white. The hot tub and surround sound entertainment system had been removed.
The flier doesn’t have to have pictures but most do. How were they produced? The two basic options for the Realtor are to take them yourself or outsource them. The only way the client can answer which is appropriate is to look at fliers the agent has previously produced. If the agent is taking the pictures, what care is taken? It took me over an hour to shoot the pictures for our new listing. Then I adjusted them using PhotoShop. I use a Nikon SLR on a tripod. The minimal standard here could be a disposable camera and about ten minutes to blow through the house. The properties flier uses six pictures. Here are some great examples of photos you hope aren’t a part of your listing.
Is the flier up-to-date? There is a liability issue here too. The old flier is inaccurate because it lists things no longer on the property. Every time we make a price change or something else changes in the listing, we print and deliver new fliers.
With everything we do, we have to address whether we do it ourselves or outsource it (I can save $33 by putting up my own signpost (though I have to own the post)) but it is not a good use of my time. I’d like to think of myself as an above average writer (you wouldn’t read this otherwise) but we have hired a copy writer to write a builder’s profile and we use licensed copy from First Books® on the TurnerRealtors.com website. At some level, and it depends on the situation, our color wax printer can’t cut it for marketing material. If there is a question about square footage, we have the house measured, in those cases, we use the floor plan on the back of the flier.
I clearly haven’t answered the underlying question but it should be obvious why. We’ve only looked at one small part of the listing and the breadth of what is possible is huge. The most important thing is to know what you Realtor is going to do for you.