Ghost writers are nothing new. Some will, most will not, be surprised that the content for some real estate blogs is written by others and posted under the author’s name. That is not the case here. I write my own content or cite where it came from.
I was surprised to learn yesterday that their are Realtors using ghost writers to make them look good on Facebook and other social media websites. That doesn’t thrill me. I think Realtors need to find the balance on social media and having others pretend to be you isn’t the way to do that and earn trust.
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