Marketers knows sex sells. Conventions have Booth Babes, a local real estate team had a billboard imitating the Sex in the City girls and I’m sure you could build a tidy little niche in a South Beach type market showing property with a limo or oversized Hummer with hostess. Nonetheless, its not a marketing angle we have adopted. At least 99.9% of you seem to agree. We received a letter from the USPS which begins”
“We have been furnished a mailpiece containing advertising that you mailed or caused to be mailed to: [name/address withheld]. The mailipiece offers to sell matter that the addressee has deemed to be erotically arousing or sexually provocative.”
Under 39 USC 3008, the addressee has requested that a Prohibitory Order be Issued against you, and your agents or assigns, to protect the addressee (and his or her minor children residing with the addressee,who have not attained their 19th birthday), A copy of 39 USC 3008 is attached.
Please be aware that the US Postal Service is required by law to issue this order based on the recipient’s request.This office may not make an Independent assessment of whether the mall piece Is “erotically arousing or sexually provocative,'” This is left up to the sole discretion of the customer.”
This looks like pretty serious stuff. My first reaction was “what on earth did we send out and how?” Then I turned to the second page of the letter:
Click-on either image to enlarge (no pun intended).
That’s when I started to laugh. Really? The same copy ran in our NW Examiner ad (pg 18 of 16mb pdf). Then I started to get mad. Rather than a polite call to opt out of our mailing list he uses a system designed to protect children from receiving porn in the mail by having the post office issue a “prohibitory order.” It seems like abuse of the system. Consumer Affairs at the Post Office tended to agree with me and will investigate if I send the documentation. I doubt I will, just the thought of him explaining what about it “was erotically arousing or sexually provocative” to a USPS worker is enough. And on the bright side? I know at least one person is reading my marketing.
You can read more about the property or visit the open house this Saturday from 1-4.